Martin, Poppy and Daniel live in Surrey. They like cats and funny or kitschy stuff. This blog has been dormant for ages. New stuff might be about to happen.
So there i was, going to bristol kite festival thinking it strange that there were no signs, when poppy confirms that it is next week. Typical!
posted by mart 11:11 AM ~
So last night we went to see Terminator 3 at the cinema (5 word review: Clare Danes looked old, the plot was gloriously silly, the lead actor pretty awful, but it was nice to round off the first two I guess).
Well the normally static adverts that are displayed (interspersed with film trivia) had started moving. Yes, the cinema now has digital advertisiing. This could be done really nicely and acheive some interesting effects. The trivia questions actually highlighted the right answer after a time for instance, rather than having the answer 'hidden' away on the corner of a screen. And the Carlton advertising elephant swished his ears and moved his trunk with a very smooth and appreciable action. But the other advertisers were using the new technology for the sake of it - spinning, rippling, scrolling, and flashing text and images for no good reason other than they could. I look forward to seeing some more innovative or intersting uses of this, but really if you're interested in design, it's worth going to a UCI cinema (or anywhere else with this I guess) just to see some of the kind of things that IMHO you shouldn't do.
posted by mart 10:45 PM ~